- Launching an online brand
- Driving more traffic to your site
- Search engine marketing
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Web Marketing Business Blogging Link Building Case Studies
Internet Tactics
eMarketing: Strategy & Tactics (DMA) — Auckland, NZ
SEM: What Every e-Marketer Needs to Know (Workshop)
Step-by-Step Web Marketing (produced by IIR, sponsored by Google, and endorsed by the American Marketing Association) held in Atlanta, GA
Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.
Search Engine Marketing is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal. Using search engines is the second most popular Web activity behind email. 80% of Internet sessions begin at search engines. 55% of online purchases are made on sites found through search engine listings. If you want to grab people’s attention online, you need to know how to get your message to people through search engines.
Companies who do not aggressively address search engine marketing are letting their competitors eat their lunch. Consider that Macys.com has nearly 500-fold more pages in Google than MarshallFields.com, Bloomingdales.com, Nordstrom.com, and NeimanMarcus.com combined! There is a serious gap in your e-marketing strategy if it does not include search engine marketing.
Join us for a hands-on, day-long workshop on search engine marketing, where, with a live Internet connection, we will tackle:
- Which search engines to target
- Hands-on keyword research
- Benchmarking against your competitors
- Google’s secrets revealed (PageRank, hyperlink text, etc.)
- Pay-for-performance search engines (Overture, etc.)
- Building links (directories, niche sites, etc.)
- Developing a search engine marketing plan
- Best and worst practices (emulate the leaders, squash your competition)
- Case studies, including the “inside scoop” on what worked and what didn’t
- Making your e-commerce or database-driven site “search engine friendly”
- Measuring the return on your search engine marketing investment
- Criteria for selecting a search engine marketing agency
- Online tools and resources
You’ll walk away with loads of practical, actionable tactics and tips. For example:
- How many pages of your site (and your competitors’ sites) each search engine has indexed
- The best sites in your industry to get links from for increasing your position in the search results
- Relative popularities of keywords that your target audience might use (e.g. what’s more popular with searchers - apparel, clothes, or clothing?)
- Workarounds for “spider traps” and poor search engine practices such as frames, question marks in URLs, Flash, pop-up windows, links that say “click here,” page titles like “Welcome to ABC.com”, pull-down navigation menus, etc.
This workshop is designed with non-technical marketers in mind. But even the Internet-savvy techie will get a lot of this tailored, intensive workshop. Sponsored by Google and endorsed by the American Marketing Association, Sales & Marketing Executives International, and the eMarketing Association.
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Viral Marketing: Starting an Online Word-of-Mouth Epidemic
Sales & Marketing Executives International Annual Conference — Vancouver, BC, Canada
Learn how to start a “word-of-mouth epidemic” centered around your company, brand, products, or services.
- Putting together the right offer
- Who’s going to spread your message? (”connectors,” “mavens,” etc.)
- Making it easy for vectors to spread your message via your Web site
(”Tell a Friend”, etc.) - How to use e-mail to spread your message
- Potential traps and hazards in viral marketing
- Best and worst practices in viral marketing
- Success stories of Hotmail, Unleashing the Ideavirus, HotorNot.com, Blue Mountain, etc.
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Benefits far outweigh cost for this fashion brand
“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”
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Search Engine Marketing: What Every e-Marketer Needs to Know
Sales & Marketing Executives International - Auckland Chapter — Auckland, NZ
Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad - a search engine listing.
Join us for a full-on, hour-long primer on search engine marketing from Stephan Spencer, author of Marketing Magazine’s March feature article on search engine marketing and the upcoming Marketing
Magazine Search Engine Marketing research study.
Stephan’s going to talk about:
- which search engines to target
- hands-on keyword research
- benchmarking against your competitors
- Google’s secrets revealed
- pay-for-performance search engines
- developing a search engine marketing plan
- best and worst practices (emulate the leaders, squash your competition)
- measuring the return on your search engine marketing investment
- criteria for selecting a search engine marketing agency
- online tools and resources
Don’t miss this hands-on session with heaps of audience participation and a live internet connection. You’ll walk away with practical, actionable tactics and tips. It’ll be great, like drinking from a fire hose!
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The Internet and Supply Chain Management
Business-to-Business e-Marketing — Madison, WI
- Using extranets to work with channel members
- Integrating with legacy and ERP systems
- "Cybermediaries" and auction and reverse auction sites
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Evolution of Web Site Strategy
eFoodservice — Chicago, IL
Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:
- Create a site that is easy to navigate and compelling to the customer
- Market through direct email response
- Acquire the proper lists of names
- Put together a permission based email marketing plan
- Survey users to see what’s right and what’s wrong with your site
- Increase response rates
- Decide what kind of manpower you need to create a full time website
- 24 hour, 7 days a week work force vs. outsourcing
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How To Audit Your Beauty Site For Maximum Online Effectiveness
Beauty Online 2000 — New York City, NY
Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?
Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.
This interactive workshop will give you hands-on experience with:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs.
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How And Why To Audit Your Web Site (post-conference workshop)
Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.
This interactive workshop will give you hands-on experience on:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs
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Internet Marketing for the New Millennium
EconoPrint 1999 Seminar Series — Madison, WI
Whether you have an established website or you’re just beginning to think about one, this in-depth workshop will help you meet the new millennium head-on — with objectives, strategies, tactics, and measurable results, all in hand. Do you feel confident that your website is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?
Or, if you don’t yet have a website, are you adequately prepared to develop a solid Internet marketing plan, assemble an Internet marketing task force, create a budget and timeline, and then bring the project in on time and on budget? This seminar will introduce you to powerful and effective tips, tools, and techniques for planning and executing an effective Internet presence.
Specifically, you will learn:
- “Insider” information about other companies’ online successes,
failures, and lessons learned - Unique Internet marketing strategies and tactics, applied
to your individual needs and situation - Brainstorming techniques and hands-on exercises that
will identify new opportunities - How to identify and benchmark (creatively imitate) innovative
marketing on the web - How to apply strategic planning, project management,
one-to-one marketing, frequency marketing, and customer
service to your online efforts - How to incorporate other aspects of the Internet besides
the web, such as email and newsgroups, into your Internet
strategy
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com